0. IAB/MRC Retail Media Measurement Guidelines is set to publish on September 13th for public comment. 2. The TCF v2. The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF v2. How Klazify works. Impressions. The Internet Advertising Bureau (IAB) has recently unveiled TCF v2. Refer to enum ContentCategory. 0 are an industry standard taxonomy. 3. Request the valid content categories to be set as targeting_criteria for a line item. This API, which can be integrated from various programs and platforms, categorizes content in real-time, by assigning one or several categories from a given taxonomy to large masses of text. 2. IAB Tech Lab Announces Final Content Taxonomy v2 Ready for Adoption. pdf - Free download as PDF File (. Improve Digital will only process ad requests and pixel calls that contain a TCF string, and will return a no-ad. Use our API for Android and iOS to find the IAB categories for every. a. 0. This includes the latest add-on profiles (AOPs), drivers, macros, electronic data sheets, sample code, and software activations. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. TCF Policies TCF v4. The class name has up to 6 parts,. 2 Technical Specifications Updates. Klazify connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications. 2 Supporting Resources page to review the most relevant resources about TCF v2. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth. The new TCF policies will include a standard taxonomy of categories of data, from which a vendor can select at registration level. - IAB Taxonomy (v2), supporting 4 Tiers (with 698 categories, see list of categories here) - Web Content Filtering Taxonomy - Products Taxonomy (with 5474 categories,. License . zip-file) for hyScore|analyze contains the latest CSV-File. For example, you can get the IAB categories for Tinder on Android by its. £39 +VAT / YEAR. Click on Update settings to save the changes. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. Google now fully supports TCF v2. With IAB categories. cookielawinfo-checkbox-functional:Step 1: First, let us find the current flowing through a circuit by considering only the 20 V voltage source. 1. Make sure that all of the vendors that you use are compliant with TCF 2. Content Taxonomy The IAB’s standards, guidelines and best practices are the industry's leading recommendations and guidance for digital advertisers. Cookiebot CMP integration with the IAB Transparency and Consent Framework 2. S. label) # topic print (label. AccuWeather. What is IAB’s TCF v2. 0. Each category of participant has specific obligations and requirements which are included in these Policies. TCF v2. Included are hyScore categories, IAB categories and the current hyScore’s “category-to-IAB” mapping (IAB v2 category mapping, incl. Make sure that all of the vendors that you use are compliant with TCF 2. However, only the OTT (formerly Native OTT) message builder will support the following requirements in the IAB TCF v2. 2,. g. IAB Categories. IAB Tech Lab common license Relational ID System Content Taxonomy v2. getDistrict: District. Since IAB Europe in partnership with IAB Tech Lab launched the revised framework in August 2019, over 500 vendors have registered to implement TCF v2. 2 of the Content Taxonomy as topic categories under the parent category “Sensitive Topics” (id “v9i3On” in the Content Taxonomy 2. The “floor” is an industry baseline for brand safety. Oracle Contextual Categories (Grapeshot) Oracle Brand Safety Categories (Grapeshot) IAB Creative Attributes. Key Takeaways: IAB TCF v2. cookielawinfo-checkbox-functional:We would like to show you a description here but the site won’t allow us. This taxonomy broadens the breadth of. 0 の登録済み cmp でベンダーを選択すると、eu ユーザーの同意設定で選択した広告技術プロバイダがオーバーライドされます。これは、eu ユーザーの同意設定で欧州経済領域（eea）のすべてのユーザーに非パーソナライズド広告を配信するよう選択している場合も適用されます。IAB categories/taxonomy feed into the targeting power of mobile advertising. Choice is one of the first TCF v2. These categories sort advertisers into standardized industries and segments. The Policies will include a new UI requirement for. This can result in a difference in the appearance of the consent banner configured in your Cookiebot account and the consent banner shown to visitors on your. Version 2023-05-15. IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands. IAB는 2023년 5월 16일에 IAB TCF v2. 1 Content Categories. INTERACTIVE ADVERTISING BUREAU. The cookie is used to store the user consent for the cookies in the category "Analytics". Removal of the legitimate interest legal basis for advertising & content personalisation: within the scope of the TCF. Yahoo Gemini is an ad network that offers its users both native and search traffic. 0 통합. 0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance. Google now fully supports TCF v2. For example, Healthy Ads offers 100+ contextual targeting options in Health & Fitness across areas like General Health, Medical Conditions, Chronic Diseases and Infections to name a few. 2 support and click to enable it. 2. 0 continues to be an optional supplement to the core consent framework in the Cookiebot CMP solution. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. The Two main technologies are Natural Language Processing and Machine Learning Engines. 0 of these guidelines is a great step forward,” said Rob Rasko, an author of the original IAB Quality Assurance Guidelines, and now leader of The 614 Group, which has been engaged by IAB to help guide the process of bringing QAG 2. The fastest way to integrate your own ios app search into your product. 2 support ensures that your consent management platform aligns with the latest IAB TCF standards. Logos, business information, location, market category, security, apps, and other features are all included in the data. If you’re a publisher and target users. abamie6974. zip-file) for hyScore|analyze v3 contains the latest CSV-File. The IAB would like to thank the following sponsors for supporting this year’s study: ABC Audio AdsWizz AudioBoom Authentic DAX Entercom Market Enginuity Megaphone. At the time of this writing, the API supports about 698 different labels. 2 New enhancements for private marketplace direct deals, video, mobile, and regulatory signals. Klazify collects the most accurate data available, using the industry-standard IAB V2 classification to generate over 385 topic classifications Klazify. 1 domain per license. sports, business or science) and subcategories (soccer,. Filter apps using Android categories, iOS genres, or the Interactive Advertising Bureau’s (IAB) Content Taxonomy of over 1,000 categories for highly targeted results. Try Vyond Today. 2 Technical Specifications Updates. The domain category is based on IAB Tech Lab Content Taxonomy. This documentation will help you understand the new requirements and how to implement them. This document is a summarization of Tier 1 and Tier 2 categories, released in January of 2017; this is the culmination of the working group efforts and can be found at: The 3. The IAB Content Taxonomy offers the following benefits and uses: • Standardization. It's based on the IAB Quality Assurance Guidelines (QAG) Taxonomy. Please also visit the TCF v2. 2 Operational; 628: Tappx: YES: YES: 1111: 152 Media LLC: YES: YES: 92: 1plusX AG: YES: YES: 217:. 0 categories in the response. This is a requirement for all CMPs registered with the IAB. Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation. IAB content taxonomy IAB v2. Use our API for Android and iOS to find the IAB categories for every mobile app. 2. 0. Besides, the data is available on JSON, Python, and PHP. 1 - max pages. 5%) FY 2019 Podcast Ad Revenue Study, July 2020 20. HubSpot Slack Intercom Pipedrive Zendesk Gekoboard Klipfolio Dynamics And many more! IAB categories v1. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with 42matters’ APIs: Salesforce. The end result is that the URL or domain can now be placed in a specific. Step 2: The nodal voltage V 1 can be determined using the nodal analysis method. This API connects to a certain site or URL, retrieves data, and then categorizes it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. Each category contains: id, parent_id, name, type (type can be "declared_by_dev" or "inferred"). 71760 Bandar Enstek. The main policy amendments featured as part of TCF 2. The “IAB Tech Lab Content Taxonomy” was previously called the “Quality Assurance Guidelines (QAG) Taxonomy. 0 categories in the response. These standards provide the protocol for real-time bidding transactions and include. TypeScript 115 Apache-2. Each category contains: id, name, type (type can be "declared_by_dev" or "inferred"). The IAB defined a more granular contextual content taxonomy in /wiki/spaces/VDOC/pages/922550347 (released in 2017). iab: Array of Objects: List of IAB categories in the response. IAB-Categories. It has four levels of depth, a main category (e. Events. (not backwards compatible due to removal of parent categories) when updating to better support video, news, podcasts, games and app categories. The structure of the string is defined by the IAB TCF v2. It also assigns a level of confidence to each category. 0 Consent String. 11/14/2017 8:13:00 PM Other titles: Content Taxonomy v2 Taxonomy ID Mapping. HubSpot. Download (full mapping) Full list of IAB categories, incl. As of 2007, 3G technologies were deployed by mobile operators in most of. outstream) or native. The end result is that the URL or domain can now be placed in a specific category. # Standardization of the Categories of Data Collected and Processed by Vendors. Klazify can go to the requested domain name or URL, gather its content, and classify it according to an IAB V2 Standard classification taxonomy, which can be used for 1–1 personalization. Although the term “banner” may have a very specific meaning in other contexts, where it can be many things including a simple static image, an expandable ad unit, or even in-banner video (refer to the Video object in Section 3. Then, Google’s ad tags and SDKs consume the TC string they receive from the CMP. This is used by our supply partners within the X Audience Platform (XAP) to determine which ads will show on their sites. 2 is open for public comment Standard / by IAB Tech Lab / April 28, 2023 / No Comments IAB Tech Lab, in partnership with IAB Europe, is committed to continuous improvement and development of. IAB Annual Leadership Meeting 2024. TCF 2. Use our API for Android and iOS to find the IAB categories for every mobile app. Initially, IAB taxonomy used up to 4 tiers for some categories. Termly’s CMP will support IAB Europe’s TCF v2. e. The TCF is a voluntary standard intended for use by three categories of stakeholders: publishers, vendors, and Consent Management Platforms . As a result, a category can now be. Content Taxonomy v2 with Tiered Categories Name IAB9-6 Candle & Soap Making Web Clip Art IAB19-33 IAB17-6 Canoeing/Kayaking Windows IAB19-36 IAB2-4 IAB9-7 IAB4. 2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it’s appropriate for their ads. Google does not require adoption of TCF v2. Browse IAB member companies by category; IAB Global Network: Worldwide Members; Benefits Learn the perks of IAB membership; Tiers & Requirements Membership categories,. When creating an Ad Group with the PREROLL_VIEWS objective, one or two advertiser_business_categories must be set for the Ad Group. There is a limit of 10000 apps that can be iterated. The class name has up to 6 parts, separated by. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. offsitePreferences. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. g. You are required to verify the signals communicated by the TC Strings prior to storing and/or accessing. The set of IAB categories that this campaign may be excluded from based on where the ad request is from. 2 digital advertising standards. Automate Your Workflow With 42matters’ APIs. Our classification taxonomy is based on the IAB V2 standard, it can be used for 1-1 personalization, marketing segmentation, online filtering and more. 0 has been designed to give enhanced transparency and choice to consumers while providing enhanced. TCF v2. 0 are an industry standard taxonomy for content categorization. On May 1, 2020, Cookiebot CMP IAB integration automatically migrated from the old to the new IAB framework (TCF 2. The end result is that the URL or domain can now be placed in. The 3. Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health. 3G: the third-generation mobile network infrastructure. Official compliant tool suite for implementing the Transparency and Consent Framework (TCF) v2. That's according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2022,” conducted by PwC. To review, open the file in an editor that reveals hidden Unicode characters. Each advertiser_business_categories represents a collection of IAB Categories. 2 update further strengthens the TCF as a standard in the industry: revised purpose names and descriptions, introduced retention periods for all purposes, removed legitimate interest for purposes 3 to 6, the introduction of data categories used in conjunction with the purposes, support for legitimate interest claim urls, adding. The IAB Content. deprecated IAB v1 category mapping). 0 of its Transparency and Consent Framework developed with IAB Tech Lab and mutual member companies. 3. The Website Categorization API performs classification based on the IAB Content Taxonomy 2. a. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by. Primary IAB category ID "IAB-111" meta. IAB TCF v2. HubSpot. There’s the usual stuff: you can check the API documentation to learn more about these fields. This article describes how Google interoperates with those who have chosen to adopt TCF v2. For example, you can get the IAB categories for Tinder on Android by its "package name. 4. Between 2021 and 2022, internet advertising revenues grew 10. 0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. and then some. The outcome is visible in JavaScript, Jquery AJAX, PHP Curl, and Python. Google now fully supports TCF v2. This documentation will help you understand the new requirements and how to implement them. While PDF versions of the IAB lists with special category and sensitive data. IAB categories v2. IAB Europe's Transparency and Consent Framework Steering Group released its Transparency and Consent Framework Version 2. The changes include updates to “Aboutness categories” as well as to the additional “vectors”. 0. 2, introducing significant modifications that will have a profound impact on the dynamics of online advertising for publishers and advertisers alike. 4 Support for Audio ad units and the largest set of minor to moderate enhancements in v2. Follow IAB GDPR TCF v2. This taxonomy broadens the breadth of available online content, presents a clear and consistent framework to advertisers, and supports future updates as content offerings change or. The number of users who see a campaign. About the IAB Technology Lab The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. 2 introduced "Brand Safety" categories to the Content Taxonomy. Developed by the IAB Retail Media Measurement Working Group in collaboration with the Media Rating Council (MRC), this comprehensive document aims to bring. It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. When using Cookiebot with the IAB TCF v2. It's based on the IAB Quality Assurance Guidelines (QAG) Content Taxonomy V2, released 1 March 2017. IAB categories (Column AE) Copy the targeting criteria IDs you would like to target from the syntax sheet, and paste them into the corresponding column in your Ads Editor file. Categorization Guides keyboard_arrow_down. 2 Supporting Resources page to review the most relevant resources about TCF v2. 2 Banner Ad Types The category mapping file (*. 4 Support for Audio ad units and the largest set of minor to moderate enhancements in v2. 2를 사용하는 TC 문자열을 허용할 예정입니다. Google as a vendor will begin accepting TC strings using the TCF v2. “There is a renaissance underway in digital advertising that is driving brands, publishers and consumers to communicate with each other inAll categories. Following such consultation, if the IAB decides to make any changes to this material, the changes will be announced in a similar fashion to other IAB statements. Ad design: It's easy to identify Twitter Amplify pre-roll ads, thanks to their sharp new look. 0-compliant consent management. The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, changed the data privacy landscape in Europe. 0 was released, which provided a unified protocol for mobile, display, and video. abamie6974. Video: consentmanager – first steps; Newsletter 10/2023; The EU Digital Markets Act Explained; Advanced consent management: These are the features. 4 version of OpenRTB offers a myriad of improvements including the ability to declare. 0 specifications are still available and supported. 0. Identify the type of news based on headlines and short descriptionsthat they belong. 0 user permissions, which are encoded into a “Transparency and Consent string” or “TC string”. 2 are: 1. Full-text search over the entire App Store store. It has four levels of depth, a main category (e. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe . The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Brand Safety is inherently. For maximum accuracy, Triton Digital recommends you assign tier 2 categories (that is, a tier 1 category and a tier 2 subcategory) to your advertisers. © 2016 IAB Technology Laboratory 7 HTML5 for Digital Advertising_v2 Connection data rates may be limited with mobile devices, so file weight is an important factor toIAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2. 2. 2. Use our API for Android and iOS to find the IAB categories for every mobile app. Read more about the IAB TCF, and how to enable it on your website. Please also visit the TCF v2. The IAB’s Six Categories of Native Advertising. These categories sort advertisers. 2 of the Content Taxonomy as topic categories under the parent category “Sensitive Topics” (id. Relational ID System Content Taxonomy v2 with Tiered Categories APB Suitability categorization Unique ID ParentName Tier 1 Tier 2 Tier 3 Tier 4 Low, Medium, High Risk ThresholdThe IAB Europe has had many months — or really well over a year (at least) — to prepare its response to the ADP’s finding so ofc it’s chock full of spin. These categories are available for both the V1 model and the V2 model. 0 is the result of continuous consultation with its users and a broad base of stakeholders. 0). 2. Klazify can go to the requested domain name or URL, gather its content, and classify it according to an IAB V2 Standard classification taxonomy, which can be used for 1-1 personalization, marketing segmentation, online filtering, and more. Each category of participant has specific obligations and requirements which are included in these Policies. A website…To support your implementation of TCF v2. 0. We will regularly update this article with comments as our support for the transition evolves. g. This cookie is set by GDPR Cookie Consent plugin. Make sure to copy the entire ID and separate multiple IDs with semicolons. As a result, a category can now be assigned to the URL or domain. Brand Safety is well documented in terms of content categories. Visit the Ads API support section. deprecated IAB v1 category mapping). It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. 2, add an addEventListener and utilize its callback function to access the tcData object. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. These include Sensitive Topics such as "Sensitive Social Issues", "Obscenity", "Arms & Ammunition". Removal of the legitimate interest legal basis for advertising & content personalisation: within the scope of the TCF. Please use the App Changelog History API. Are you looking for a way to classify your content? Well, in that case, the best option for your problems is to use a content classification API! Are you interested in knowing more? Well, then you should read this article. . IAB TCF 2. PELAN PTO. Chinese food, Chinese restaurants, equipments/recipes needed for Chinese food. On 21 January, IAB Europe hosted a workshop webinar to provide guidance on how the UI should look in TCF v2. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. The total number of vendors to be listed on the first layer of the CMP. Podcasts offer advertisers a hyper-focused audience that chooses to listen to that content. When you make a category API request, pass in the query parameter “taxonomy” with the value set to “iabv1” or “webshrinker” as needed. Mobile Apps, Mobile Web, and Desktop inventory are all classified into one or more of these categories. In response to previous feedback and criticism surrounding TCF v2. . We've had a lot of interest in brand safety categories over the past few years but it has taken us some time to tackle this tricky problem. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with. Please also visit the TCF v2. Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. com are from the Google Play™ Store, the Apple App Store®, the Amazon AppStore®, the Tencent Myapp®, the Apple TV App Store®, the Amazon Fire TV®, and the Roku Channel Store® and all the rights belong to their respective owners. 2 Supporting Resources page to review the most relevant resources about TCF v2. Under TCF v2. 8% year-over-year (YoY) totalling. This works by collecting the user's data processing choices and transmitting them to all downstream partners in the format of an encoded TCF string. 1. iabCategories. Automate Your Workflow With 42matters’ APIs. IAB Tech Lab stewards the development of these technical specifications. There are 26 tier-1 (top level) categories, 366 tier-2 (sub level) categories, and an additional 12 tier-3 categories that are specific to the Webshrinker category service. Tel:+606-7979200. This API connects to a certain site or URL, retrieves data, and then categorizes it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. No. Each result corresponds to a portion of the audio file (this portion is delimited by the start and. Make sure an IAB-validated CMP is being used and its ID is correctly set in the TC strings. Documentation for assemblyai-v2-node-sdk. 0 integration. Each category contains: id, parent_id, name, type (type can be declared_by_dev or inferred). By default searching only in app titles. . 0 are an industry standard taxonomy for content categorization. 42matters provides a data dump of mappings between IAB categories and apps on the Google Play, Apple App Store and CTV app stores. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies,. Using the IAB V2 Standard Classification taxonomy, this API connects to a specific site or URL, gets data, and then categorizes it into over 385 separate categories for one-to-one customization. IAB Tech Lab common license Relational ID System Content Taxonomy v2. 2. eu/tcf. category. Full text search API for finding apps on the Google Play Store programmatically. zip-file) for hyScore|analyze contains the latest CSV-File. 0 categories in the response. The Internet Advertising Bureau (IAB) has recently unveiled TCF v2. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks. Integrate app data and intelligence into your existing workflows, dashboards, CRM platforms, messaging platforms, and more! Below is a selection of the third-party services that are compatible with 42matters’ APIs: Salesforce. 2. TCF v2. The URL or domain is assigned to any of the categories. Cookiebot CMP with IAB TCF 2. Ensuring that technical standards keep up with the shifting programmatic buying landscape, the IAB Tech Lab is releasing two important updates for public comment: the OpenRTB 2. The IAB TCF v2. pdf. Priority support. 2. 0 integration framework enabled, a number of IAB compliance policy rules are enforced on the banner that will be shown to your visitors. I. Version 1. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies the annual podcast advertising revenues generated over the past year, outlines key podcast trends, and forecasts future revenues through 2024. Klazify is the most accurate API since it collects data via an API and allows you to categorize data by URL, email address, or domain. Essentially, the greater the confidence level, the more probable the category is to be accurate. 2; Additional Resources. The Transparency & Consent Framework (TCF) v2. The cookie is used to store the user consent for the cookies in the category "Analytics". 0, and does not apply to those who have not. The IAB Categories List provides somewhat very basic targeting compared with details contextual targeting that Healthy Ads offers. 0 categories in the response. Each category contains: id, name, type (type can be "declared_by_dev" or "inferred"). v3 has been updated to include "Remote Working" and other categories that have become relevant in the past few years. When using the V1 model , the Natural Language API filters the categories returned by the classifyText method to include only the most relevant categories for a request. These categories can be used for one-to-one personalisation, marketing segmentation, and online administration, among other things. Initially, IAB taxonomy used up to 4 tiers for some categories. json This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. keywordsIAB Tech Lab spearheads the development of technical standards, creates and maintains a code library to assist in rapid, cost-effective implementation of IAB standards, and establishes a test platform for companies to evaluate the compatibilityIAB8-1. 3 Support for Native ad units and multiple minor enhancements. Two of the most accurate technologies employed in this application are Natural. It has four levels of depth, a main category (e. It also included updates to. The category mapping file (*. After a successful evaluation process, we have been officially certified by Google for compliance with the latest version 2.